Deion Sanders uses jab by Jay Norvell as a business opportunity

Deion Sanders' heated exchange with rival coach Jay Norvell revealed

Colorado's Deion Sanders responds to Jay Norvell's jab

Jay Norvell's comments about Deion Sanders is PETTY! - Desmond Howard

Colorado State's Jay Norvell says he was trying to fire up team with remark on Deion Sanders - Yahoo Sports

Why In the World Is CSU's Jay Norvell Poking the Deion Sanders Bear???

Shedeur Sanders sparks No. 18 Colorado to thrilling 43-35 win over Colorado State in 2 OTs – Butler Eagle

Deion Sanders blasts Colorado State coach's 'bull junk' pregame comments - The Washington Post

Deion Sanders Can Recruit. He Can Motivate. Can He Coach? - WSJ

How Deion Sanders Brings Wins, Revenue And Cultural Cachet To Colorado