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The Trick Worm was the original floating worm, deadly for twitching and deadsticking weightless for a stealth approach to shallow water bass, but in recent years it has become the gold standard for so much more. Savvy pros have realized that its straight, slender profile is perfect on the back of a shakey head or Carolina rigged when fish have seen every other lure under the sun. With its subtle approach and wide range of color options, there's a Trick Worm for every situation.

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Zoom Dead Ringer Pumpkin/Chartreuse / 4

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The Helix Stick 5 is a versatile, US-made plastic shaped to provide an enticing action. The ribs create a vibrating and constantly-moving tail, making the bait more lifelike and attractive to fish. Its extra-soft material is durable and provides a good sink rate thanks to heavy salt content. For added convenience, the ribs also serve as a template for hook placement. Available in 10 colors, the bait comes in packs of 6.

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The four-inch Dead Ringer is a masterful take on the original ring worm, with segmented rings that trap and hold water for a presence far greater than

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