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The Best Saltwater Lures of 2023

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and

Berkley PowerBait® Saltwater Rattle Shrimp

Enhance any lure with the water-soluble PowerBait Attractant. Available for the most popular fish species and 2 oz or 8 oz bottles.Enhances ordinary

Berkley PowerBait Bass Attractant - 2oz

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Gulp! Alive! Attractants are available in many popular prey scents and flavors. Simply spray any bait to make it taste and smell like live bait.

Berkley Gulp! Alive!® Saltwater Attractant