New for 2023: YUM Finesse Worm - Bassmaster

New for 2023: Custom Dingers - Bassmaster

2023 ICAST new products preview - Bassmaster

FF Sonar Minnow 3.25 Soft Jerkbait by Yum - Very seldom does a technique arise in the fishing world that completely changes the landscape of fishing. Forward facing sonar is this very technique, and not one angler knows it better than professional angler Jason Christie. Christie has teamed up with YUM Bait Co.

Yum FF Sonar Minnow Tenkiller Gold

Yum Dinger Classic Worm All-Purpose Soft Plastic Bass Fishing Lure 100 Pack, Black Blue Flake, 5 Inch : Sports & Outdoors

Strike King Finesse Worm 6.5 Black Blue Swirl

New for 2023: Great Lakes Finesse Snack Craw - Bassmaster

New for 2023: Custom Dingers - Bassmaster

New for 2023: Great Lakes Finesse Drop Minnow - Bassmaster

Finesse News Network: an update on lures - In-Fisherman

New for 2023: Great Lakes Finesse Snack Craw - Bassmaster

2023 ICAST new products preview - Bassmaster

2023 ICAST new products preview - Bassmaster

New for 2023: YUM Finesse Worm - Bassmaster