Just Landed: Berkley Hard Baits

My Number One Choice - Berkley Fishing

Berkley Frittside 7 - MF Bluegill

Berkley Frittside Crankbait 9 - MF Bluegill

Berkley Warpig Lures are lipless crankbaits. These lures are also sinking baits. They were designed by a collaboration between Berkley's bait design engineers and team of pro-anglers, including hard bait legend, David Fritts. The balanced design of these lures allow them to be thrown straight and far and are ready to run right out of the package without tuning. Made for freshwater fishing conditions.Aggressive actionBlunt Nose deflects off structureMaximum sound and vibration.

Berkley Warpig Fishing Hard Bait

Berkley Hard Bait & Fishing Lures - Pure Fishing

Review: Berkley Frittside - Major League Fishing

Berkley Finisher. The modern finless double-treble design brings the Finisher to the forefront of modern hard bait design for fit finish and performance. Other single centered treble glide baits with fins foul up and can't keep em hooked. When fished with forward facing sonar the angler can now react and present the Finisher as fast and precise as possible. The weight-forward design allows for precision casts fast drop-ins and a wide range of actions to draw a strike out of the moodiest fish.

Berkley Finisher 7 / Wakasagi

Berkley Pro-Tech Lures: The Next Evolution In Hard Baits

Berkley Hard Bait & Fishing Lures - Pure Fishing

The new Berkley SquareBull 5.5 is a hard-nosed, heavy-hitting squarebill crankbait made to seek and destroy, covering water efficiently and targeting

Berkley SquareBull 5.5 Squarebill Crankbait - EOL

Berkley Frittside 9 Crankbait Sexy Back

Berkley Frittside Crankbait 9 - Sexy Back

Berkley Finisher. The modern finless double-treble design brings the Finisher to the forefront of modern hard bait design for fit finish and performance. Other single centered treble glide baits with fins foul up and can't keep em hooked. When fished with forward facing sonar the angler can now react and present the Finisher as fast and precise as possible. The weight-forward design allows for precision casts fast drop-ins and a wide range of actions to draw a strike out of the moodiest fish.

Berkley Finisher 7 / OG Blue

Berkley Frittside Crankbait Spring Craw