Bill Norman Lures

The Norman Deep Little N is a legendary Classic-winning lure that hunts in the 9-to-12 foot range. With a medium wobble, the DLN triggers strikes whether its slow rolled or burned in. A classic medium diver, the Deep Little N hits that 9-12 foot sweet spot quickly.

Norman Deep Little N Red-Black

Norman DD14 Crankbait

Norman Lures Speed N Crankbait

The Norman Speed N Crankbait is engineered to dive deep for serious anglers. Featuring a Deep Little N body design, it produces a tight wobble with an aggressive pitch and roll that creates an erratic hunting action.

Norman Speed N Tropical Shad

Norman Speed N Jr

Norman Fishing Lures & Baits

Bill Norman Deep Little N Crankbaits – Coyote Bait & Tackle

Bass Magnet & Sand Shrimp Crankin' Craw - The original crawfish

Mavin Vintage Bill Norman Fishing Lure Freshwater Rat-Lur Silver

VINTAGE BILL NORMAN Lures Jointed FireTiger Baltic Minnow Shallow