Berkley Bait - Pure Fishing

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Berkley Spinnerbaits - Pure Fishing

The Berkley Gulp! Saltwater Paddleshad is designed with a lifelike baitfish profile with optimized nose, perfect for rigging jigheads. The body and tail of this bait work together to provide fast action and slow speed movement. This bait works best when on a weighted EWG swimbait hook or jig head. Berkley Gulp! Baitfish Saltwater baits are made from natural ingredients that release 400 times more scent than plastic baits.

Gulp! Paddleshad Freshwater Soft Bait, Purple Tiger - Berkley Fishing

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The Cutter 90 delivers erratic rolling action and flash to deliver results in any fishing region. Stainless steel hardware and sticky, sharp Fusion19 3x treble hooks meet the challenge and outperform in saltwater conditions.

Berkley Cutter Saltwater Jerkbait

Berkley Spinnerbaits - Pure Fishing

Casting for Bass or Trolling for Walleye the Berkley Money Badger Crankbait will Catch More Fish and cash more checks! Hybrid baitfish-crayfish design is compact and aggressive delivering rod shaking, tail-thumping action. Clicking sound system is tuned to delivers a fish calling balance of sound and action. This bait excels at casting to structure or trolled at a variety of speeds from 1 to 5mph. Draw out the Money Badger hunting actions with highspeed retrieves or trolling.

Berkley Money Badger Crankbait Black Gold 4

Berkley Fishing Gear, Fishing Tackle & Equipment - Berkley® Fishing US

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The Saltwater PowerBait® CullShad is the next level paddletail soft bait for inshore fishing. The paddletail provides a lifelike swimming action to

Berkley PowerBait® Saltwater CullShad

The Berkley Krej is a revolutionary hard bait that is creating a new style of fishing called Krejing. This lure defies conventional jerkbaiting, by

Berkley Krej

Freshwater Fishing Gear & Accessories - Pure Fishing