2023 May New Products - OPTIMUM BAITS

ICAST 2023: New Lures and Fishing Gear

2023 December New Products - OPTIMUM BAITS

The combination of Optimum's famed Baby Line-Thru series and the original Boom Boom Swimbait, the Optimum Baits Boom Boom Line-Thru Swimbait offers

Optimum Baits Boom Boom Line-Thru Swimbait

Norhtland Level-Head Predator Tube

ICAST 2023: New Lures and Fishing Gear

2023 May New Products - OPTIMUM BAITS

Featured Bait: Optimum Baits Boom Boom Line-Thru Swimbait - Major League Fishing

April 2023 new products - OPTIMUM BAITS

RSFT RedLine Series Finesse Treble

MaGic Baits - The Magic lingers on .